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Full-service influencer marketing agency

Influencer marketing, powered by big data.

No more guesswork. Precise audience targeting instead of hunches, a pre-campaign ROI guarantee, and granular insights after every campaign.

Oh, and driven by awesome human beings on a mission to empower creative talents.

  • 12M+KOL profiles
  • 100+countries
  • 100M+data points
  • 30,000+topic categories
Trusted by brands across Asia
  • Nestlé
  • L'Oréal
  • Samsung
  • Huawei
  • Lazada
  • Uniqlo
  • Kosé
  • Laneige
  • Eucerin
  • Moët Hennessy
  • Pernod Ricard
  • Zalora
  • Astro
  • Celcom
  • U Mobile
  • vivo
  • OCBC Bank
  • Touch 'n Go
  • Tune Protect
  • Caltex
  • Dutch Lady
  • Hada Labo
  • Bio-essence
  • BSN
Technology as enabler

Data does the matchmaking.

Over 100 million data points, 30,000+ topic categories and hashtag searches feed an advanced matchmaker between KOL and brand.

KOLs.Asia platform: campaign insights
KOLs.Asia platform: influencer discovery
  1. Precise targeting

    Influencers are evaluated on demographics, psychographics, geography, content and brand data points, not on gut feel.

  2. Granular insights

    We are against vanity metrics. Reporting covers campaign economics, audience demographics and content performance.

  3. ROI, guaranteed

    A pre-campaign ROI guarantee, and Social Media Value measured in real time once the campaign runs.

Why us

Five reasons brands stay.

Scale, data, real ROI, brand safety, and no agency fee.

01

Macro to nano, at scale

A workflow perfected for activating influencers with passionate followings in mass, whatever their tier. Hundreds run concurrently for a single client.

02

Influencer agnostic

Not a talent agency and not tied to sign-ups, so no roster is pushed on you. Every recommendation is justified by audience data that lines up with your target.

03

The right ROI: Social Media Value

The media your brand earns that it would otherwise pay for, calculated in real time per campaign and per influencer, posts and stories apart.

04

Guaranteed brand safety

An anti-fraud suite turns follower jumps and inactivity signals into an audience health score, with background checks on past posts before any partnership.

05

Zero agency fee

A revenue-share model with creators keeps budgeting simple.

Success stories

Campaigns that moved the needle.

Lancôme campaign
Lancôme

Lancome Clarifique Dual essence launch

To generate buzz on the new product launch, Lancome collaborated with top KOLs from the beauty scene on a 7-day challenge to showcase their transformations using the product.

Campaign period
2 months
KOLs engaged
15 Mid & top tier
Total reach
359,357
Deliverables
IG multi-post
Eucerin campaign
Eucerin

Eucerin ProAcne Solution

Testimonial based campaign where the KOLs were asked to show a 'before vs after' using the product for a week.

Campaign period
1 month
KOLs engaged
26 Mid & top tier
Total reach
1,099,793
Deliverables
IG multi-post
Swatch campaign
Swatch

Swatch Big Bold

In collaboration with Swatch, these fashion and lifestyle based KOLs were chosen to create lifestyle images featuring the Big Bold range.

Campaign period
2 months
KOLs engaged
10 Mid & top tier
Total reach
293,309
Deliverables
IG photos
Panasonic Beauty campaign
Panasonic Beauty

Panasonic x Kuala Lumpur Fashion Week

Panasonic invited a group of A-List influencers to be a part of their collaboration with KLFW. They all went home with the iconic Panasonic Nanoe N98 Hair Dryer and created how-to videos featuring the product's different functions.

Campaign period
1 month
KOLs engaged
8 Top tier
Total reach
916,274
Deliverables
Event coverageIG multi-post

More stories

Our process

Eight steps, every campaign.

From the first objective to the next round, one flow the whole team and every client can follow.

  1. Step 1 of 8 · PlanWhat success looks like, agreed up front.

  2. Step 2 of 8 · PlanWho to reach, from 100M+ data points.

  3. Step 3 of 8 · PlanTiers, platforms, timing and budget.

  4. Step 4 of 8 · CreateBriefs that keep content authentic and on brand.

  5. Step 5 of 8 · RunInfluencers activated, at any scale.

  6. Step 6 of 8 · RunLive tracking while the campaign runs.

  7. Step 7 of 8 · LearnReal ROI: SMV, audiences, content.

  8. Step 8 of 8 · LearnWhat to do next, and again.

For creators

Are you a creator?

Monetize your content through brand partnerships. Sort through campaigns from your favourite brands and find the ones that fit your audience.

  • Direct chat and communication
  • Live campaign tracking
  • Real-time alerts, never miss a deadline
The KOLs.Asia creator app
For brands · Book a virtual demo

Let us show you how to maximise marketing ROI and grow brand equity.

A walkthrough of the platform with our team, around your brief and your market.

Book a demo